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Diablo III Launch Events

Blizzard announces worldwide events surrounding the launch of Diablo III on May 15th, as there will be various celebrations of the release beginning the evening of the 14th. This page offers details on all the events, and here's word:

In the US, the official launch event will be hosted by Blizzard and retail partner GameStop at:

    The Great Wheel Court of the Irvine Spectrum Mall
    71 Fortune Drive
    Irvine, CA 92618

Festivities will start at 8:00 p.m. PDT on May 14. Gamers in attendance will enjoy an epic evening of entertainment before Diablo III goes on sale at midnight, including a variety of giveaways; an exciting selection of Diablo-related video footage; and multiple contests with exclusive Diablo III-themed prizes, such as laser-etched desktop PCs from Intel. In addition, members of the Diablo III development team will be on site at each of the official events to meet with players and sign their copies of the game.

For more information on the global launch events, visit In addition to the official US launch event, other retail locations around the country will open at midnight to support gamers looking to pick up their copy of the game the moment it goes live. Please check with your local retailers for further details.

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9. Re: Diablo III Launch Events Apr 25, 2012, 23:20 RollinThundr
Slippy wrote on Apr 25, 2012, 23:16:
Alamar wrote on Apr 25, 2012, 22:47:
There's a widely known belief, and even a famous saying, about how you can't always just throw money at a problem to get a solution...

Plus, there's the reality of money... As one person put it; it's not worth it for Blizzard to handle the full influx... They know people are going to put up with it... There will be complaints, raging, etc... Then the demand will settle down, and all the money they saved on hardware/bandwidth they no longer need, will instead go to the CEO : )


Actually, you are some what right... Let's put it in non-negative terms though... The load they will handle on launch will obviously be larger than what they will deal with on a day by day basis (granted). Server hardware and bandwidth at the level they will require is not small change and (from a bandwidth stand-point) will also be limited by what their band-width provider can support (even they have limits). That being said, why would it make sense to basically 'throw away' that amount of cash when what they purchase will not even be needed in a week or two after launch because the spike will fall?

They obviously have a very good estimate on what they will need but any successful company is successful because they DONT just throw money around. A knee jerk reaction to handle that first two weeks by doubling your hardware and bandwidth could be fatal to the projects profitability. This would then, in turn, impact future support, content, quality, etc...

What everyone is suggesting here would be the equivilent of a city that is hosting the Olympics putting in eight lane highways to handle the traffic during it when, on any other day, they only need two lanes...

This isn't what I'm even remotely suggesting however. I get profit margins and the like, I'm sure between their existing Bnet infrastructure they should already have the resources and gear available to ensure a smooth launch without too much if any further investment.
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