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Free StarCraft II Name Changes

[Feb 17, 2012, 10:59 am ET] - Share - Viewing Comments

The StarCraft II Website announces that in conjunction with their new BattleTag system, Blizzard is offering free name changes in the real-time strategy sequel:

With the introduction of the BattleTag system, we’re in the process of evaluating how they might be integrated into StarCraft II, and how they may impact character names in the future. Instead of making everyone wait until we know how that integration could affect a name change system, we’ve decided to provide an additional free character name change for StarCraft II players eager to pick something else. We appreciate everyone’s continued patience and look forward to sharing more information on the future of the StarCraft II service as it becomes available.

If you'd like to change your character name, log in to Account Management and choose your StarCraft II: Wings of Liberty game license. On your game license screen a "Character Name Change" button at the bottom will initiate the request. After confirming that you'd like to change your character name, simply log in to StarCraft II and you'll be prompted to select a new one.

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11.

Re: Free StarCraft II Name Changes

Feb 17, 2012, 16:22

Alamar

Verno wrote on Feb 17, 2012, 15:14: Definitely fair points Alamar but something like this is incredibly easy to accommodate on the design side with very little in terms of labor costs. I dare say they have a lot of reusable code just from the WoW side of things for that. The server upkeep is already subsidized and they can keep the "permanence" of ignore lists and whatnot using the 4 digit identifier on the back end when the name is swapped. I can't think of a compelling reason for it to cost money other than the usual "its just business" stuff which is probably where peoples negativity about this sort of announcement is rooted. They should totally make it free, it's a good PR move and they can limit the amount of times per year that people do it to ensure people take it seriously. I think Blizzard usually ends up doing the right thing in this sort of situation but sometimes they need some arm twisting Well see, there's the thing... There may be no compelling reason for it to cost money, but it does cost money... Every action any business takes costs money... I'm not saying it's big ... and in this case, the more meaningful question is 'can we charge for this'. Let's pretend the guy taking 2 minutes to look up a value, type it into a list, and click a button to make the magic happen is making 50k... That's 25 an hour (assuming 2 weeks off a year). 2 minutes is 83 cents... 83 cents of work marked up to a 20-25 dollar service seems pretty standard to me, even assuming the 'best case scenario' on employee involvement. : ) -Alamar

Subject

Comment [quote="Alamar"Feb 17, 2012, 16:22][quote="Verno"Feb 17, 2012, 15:14]Definitely fair points Alamar but something like this is incredibly easy to accommodate on the design side with very little in terms of labor costs. I dare say they have a lot of reusable code just from the WoW side of things for that. The server upkeep is already subsidized and they can keep the "permanence" of ignore lists and whatnot using the 4 digit identifier on the back end when the name is swapped. I can't think of a compelling reason for it to cost money other than the usual "its just business" stuff which is probably where peoples negativity about this sort of announcement is rooted. They should totally make it free, it's a good PR move and they can limit the amount of times per year that people do it to ensure people take it seriously. I think Blizzard usually ends up doing the right thing in this sort of situation but sometimes they need some arm twisting :) [/quote] Well see, there's the thing... There may be no compelling reason for it to cost b[money]b, but it does cost i[money]i... Every action any business takes costs money... I'm not saying it's big ... and in this case, the more meaningful question is 'can we charge for this'. Let's pretend the guy taking 2 minutes to look up a value, type it into a list, and click a button to make the magic happen is making 50k... That's 25 an hour (assuming 2 weeks off a year). 2 minutes is 83 cents... 83 cents of work marked up to a 20-25 dollar service seems pretty standard to me, even assuming the 'best case scenario' on employee involvement. : ) -Alamar [/quote]

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