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26. Re: etc. Dec 28, 2011, 09:15 Beamer
 
InBlack wrote on Dec 28, 2011, 06:08:
TurdFergasun wrote on Dec 28, 2011, 00:32:
i think the bill hicks solution would work here... and many other places imo. i just can't get enough of this guy.



"By the way, if anyone here is in marketing or advertising...kill yourself. Thank you. Just planting seeds, planting seeds is all I'm doing. No joke here, really. Seriously, kill yourself, you have no rationalisation for what you do, you are Satan's little helpers. Kill yourself, kill yourself, kill yourself now. Now, back to the show. Seriously, I know the marketing people: 'There's gonna be a joke comin' up.' There's no fuckin' joke. Suck a tail pipe, hang yourself...borrow a pistol from an NRA buddy, do something...rid the world of your evil fuckin' presence."

Bill Hicks

Great stuff. I really, really hate generalizations but in my line of work I deal with people who work in marketing (both from my company and others) and I hate to say it but Bill Hicks was on to something here...

Good marketing isn't advertising. Good marketing is figuring out what consumers want and giving it to them. That's not evil. Bad marketing is just figuring out how to get consumers to buy something. That's just advertising, and calling those people "marketing" is as bad as calling b to b sales people "strategy." Good companies don't do that. Unfortunately there are a ton of stupid companies that just want titles to sound good so they call advertising or sales guys "marketing" or "strategy" even though they do neither.
 
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Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
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