Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - Mobile - PDA - RSS Headlines  RSS Headlines   Twitter  Twitter
Customize
User Settings
Styles:
LAN Parties
Upcoming one-time events:

Regularly scheduled events

CD Projekt on Piracy and DRM

An interview on PC Gamer with Marcin Iwinski is a conversation where the CD Projekt CEO comments on piracy, saying now matter how many times The Witcher 2 was pirated (which they estimate may have been as often as 4.5 million times), the game's lack of DRM was still the right call:

From the very beginning our main competitors on the market were pirates. The question was really not if company x or y had better marketing or better releases, but more like “How can we convince gamers to go and buy the legit version and not to go to a local street vendor and buy a pirated one?” We of course experimented with all available DRM/copy protection, but frankly nothing worked. Whatever we used was cracked within a day or two, massively copied and immediately available on the streets for a fraction of our price.

We did not give up, but came up with new strategy: we started offering high value with the product – like enhancing the game with additional collectors’ items like soundtracks, making-of DVDs, books, walkthroughs, etc. This, together with a long process of educating local gamers about why it makes sense to actually buy games legally, worked. And today, we have a reasonably healthy games market.

In any case, I am not saying that we have eliminated piracy or there is not piracy in the case of TW2. There is, and TW2 was [illegally] downloaded by tens of thousands of people during the first two weeks after release. Still, DRM does not work and however you would protect it, it will be cracked in no time. Plus, the DRM itself is a pain for your legal gamers – this group of honest people, who decided that your game was worth the 50 USD or Euro and went and bought it. Why would you want to make their lives more difficult?

Post Comment
Enter the details of the comment you'd like to post in the boxes below and click the button at the bottom of the form.

19. Re: CD Projekt on Piracy and DRM Nov 30, 2011, 14:18 ^Drag0n^
 
Jerykk wrote on Nov 30, 2011, 12:23:
I disagree. If the official product is superior to the free one, people will be more inclined to buy it. Steam is a great example. My friend used to pirate everything and very rarely bought anything. However, he now routinely buys games on Steam due to it being more convenient than pirating. All his games are in one place and can be downloaded and installed with a single click, along with automatic updates.

The thing that most publishers and developers don't seem to grasp is that DRM reduces the value of your game. People don't like entering CD-keys or activating their games or revoking install licenses. Simply put, they don't like jumping through hoops in order to play the games they paid for.

Agree with you 100%. I actually bought the CE of Skyrim not just for the extras, but also to throw my financial support behind a company that actually supports and encourages mods in the PC user community.

Well, that and the dragon statue is kinda kickass... ;-)

^D^
 
Avatar 55075
 
"Never start a fight, but always finish it."
Reply Quote Edit Delete Report
 
Subject
Comment
     
 
      ;)   ;)   :(   :(   :o   :o   %)   %)   :)   :)   :|   :|   ;P   ;P   X|   X|   :D   :D   More
 
Login Email   Password Remember Me
If you have a signature set up, it will be automatically appended to your comment.
If you don't already have a Blue's News user account, you can sign up here.
Forgotten your password? Click here.
 
          Email me when this topic is updated.
 

Special Codes

  • b[bold text]b
  • i[italic text]i
  • u[underline text]u
  • -[strikethrough text]-
  • c[code text]c
  • +[bullet point]+
  • q[quote text (indented)]q
  • [quote="Author"]quote text (indented)[/quote]
  • [url=Link]text[/url]
  • r{red text}r
  • g{green text}g
  • b{blue text}b
  • m{maroon text}m
  • s{secret text (shows in the background colour)}s

Forum Rules

  1. Disagree all you want but attacks of a personal nature will not be tolerated.
  2. Ethnic slurs and homophobic language will not be tolerated.
  3. Do not post spam, links to warez sites, or instructions on how to obtain pirated software.
  4. Abusing the forums in any manner that could be construed as 'griefing' will not be tolerated.


footer

Blue's News logo