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NPD September Figures

The L.A. Times has a bit on the September sales figures reported by the NPD Group. Word is game sales are up and hardware sales are down:

The starting gun for the video game industry's crucial holiday season went off with a bang in September as sales of games perked up 4% after four consecutive months of declines, according to a report from market research firm NPD Group.

But as the industry scored $630.2 million in sales of games sold at retail stores last month, up from $612.1 million a year earlier, sales of consoles tumbled 9% to $349 million from $382.9 million in 2010, as manufacturers cut the cost of devices used to play those games. Nintendo's hand-held 3DS console, for example, saw its price tag fall to $170 from $250 when it launched in March.

The decline in hardware offset the gains in game sales, leading to a 6% overall drop in total sales to $1.16 billion from $1.23 billion in September 2010.

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3. Re: NPD September Figures Oct 14, 2011, 13:42 SimplyMonk
 
spindoctor wrote on Oct 14, 2011, 10:50:
Would be interesting to see an estimate of units sold. The LA Times article doesn't mention those numbers.

Hardware Units sold had a good spike this year compared to last due to those price drops up until about May (~30% on a average). Now everything is trending about a ~15% loss year on year.

Except for the WII and NDS those have been doing horrible all year long down ~30% on average. They are making that up slightly with the 3DS now selling "decent" with its price drop, but nowhere near what they expected or what the NDS has done in the past.
 
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