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Netflix announces that it is rebranding the DVD portion of its service to Qwickster to differentiate from its streaming service, and will be adding Xbox 360 and PlayStation 3 video game rentals to the Qwikster side of the service. The blog posting announcing this begins with an apology for the perception that the company "lacked respect and humility" in the way it announced the separation of DVD and streaming, and the price changes this entailed, calling this "arrogance based upon past success." Here's word:
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