Electronic Arts CFO Eric Brown today told attendees of the Citi Tech Conference that Battlefield 3 has 1.25 million preorders, saying this is well ahead of its forerunner. "To date we have about 1.25 million pre-orders on Battlefield 3, so it's still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until launch. So it's doing very well," Brown said before going on to explain their plans to aggressively market the military shooter sequel to take advantage of beating competitor Call of Duty: Modern Warfare 3 to the marketplace. "We have a pretty extensive campaign planned for Battlefield 3," Brown stated. "We have the advantage of a two-and-a-half week early launch window versus our competitor, and we intend to use that."
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