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Square "Respects the Right of GameStop" to Remove OnLive Coupons

Kotaku has a statement from Square Enix on GameStop's removal of OnLive coupons from the retail Windows edition of Deus Ex: Human Revolution, Eidos Montreal's action/RPG prequel. Here's word on the situation from the game's publisher:

"As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third party coupon", says a statement released by the publisher. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."

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27. Re: Square Aug 25, 2011, 13:35 SimplyMonk
 
Ruffiana wrote on Aug 25, 2011, 13:24:
As long as Gamestop's bread & butter is from leeching money out of the console market through used game sales, no single publisher or conglomerate of publishers of new PC games will change their practices.

EA and Activision-Blizzard do supply enough of their console market though where I think if there was a threat that the next Modern Warfare or Madden didn't appear on GameStop shelves new or available for pre-order GameStop would take pause and listen. Very unlikely scenario though as it would hurt the publishers most likely more than it hurts GS.

Regardless though, your point is very valid.

It is completely within the publisher's power however to kill the secondary market. The customer lash-back as well as the retailer lash-back isn't something they can afford to endure at the moment until digital becomes the dominate format (at least 75% of their sales). Impulse is GameStop's effort to at least have something if that trigger ever gets pulled. The DLC codes and One-Time Network Activation codes are warning shots of this already.
 
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