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BF3 Preorders "Roughly Comparable" to Black Ops

Preorders of Battlefield 3 are "roughly comparable" to those of Call of Duty: Black Ops, according to analysts from Cowen & Company, reports GamesIndustry.biz (registration required) (thanks James via Bf3Blog). This seems a good omen for DICE's military shooter sequel, as Black Ops has sold more than 20 million units worldwide. Cowen & Company currently estimates Battlefield 3 will sell approximately 11 million units.

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24. Re: BF3 Preorders "Roughly Comparable" to Black Ops Jul 24, 2011, 18:57 Parallax Abstraction
 
Much as I'd prefer to buy from Steam, I don't understand why people would avoid it entirely if it's not there. None of the previous games in the series took advantage of any Steamworks features (and man, I wish they would instead of the horrendous server browser and friends system DICE uses) and if you bought it on Steam, you'd get the exact same version you'd get from GamersGate, Direct2Drive, retail or if you must, Origin. The only difference is the icon you click on. I'll be waiting until the last minute to pre-order to see if it does come to Steam but if not, Direct2Drive will be fine.  
Parallax Abstraction
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