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Quote of the Day

[Jun 20, 2011, 7:03 pm ET] - Share - Viewing Comments

"But I think it is an unfair characterization to say that that’s all we’ve got. ...You’re going to see a pretty big investment in a new IP in Skylanders. You’re going to see us doubling down on Prototype with Prototype 2. You’re going to see Bungie coming in the coming months and years - that’s a huge investment in new intellectual property and a new gaming universe. These are all things that take real innovation." -- Activision Publishing CEO Eric Hirshberg on accusations that Activision only supports their two big IPs.

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Re: Quote of the Day

Jun 20, 2011, 19:35

finga

nin wrote on Jun 20, 2011, 19:09: I think if it wasn't for Blizzard and Modern Warfare, their ass would be grass right now. Yeah, but they knew that they'd be able to rely on those for 2011 while they invest in big projects for the future. Plus, they do have games coming this year, like new X-Men and Spider-Man games, along with Spyro, and while Spider-Man seems like the gameplay innovation is low, the other two do not. No one seems to be suggesting that they will solely rely on these two franchises until they die.

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Comment [quote="finga"Jun 20, 2011, 19:35][quote="nin"Jun 20, 2011, 19:09] I think if it wasn't for Blizzard and Modern Warfare, their ass would be grass right now. [/quote] Yeah, but they knew that they'd be able to rely on those for 2011 while they invest in big projects for the future. Plus, they do have games coming this year, like new X-Men and Spider-Man games, along with Spyro, and while Spider-Man seems like the gameplay innovation is low, the other two do not. No one seems to be suggesting that they will solely rely on these two franchises until they die. [/quote]

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