Don't panic! Hothead Games uses the occasion of Towel Day to announce a "new edition" of The Hitchhiker's Guide to the Galaxy. Presumably this is some sort of game, but details are pretty scarce at this time, even on The New Hitchhiker's Guide to the Galaxy Website. They offer this image and the following explanation:
All trademarks are properties of their respective owners.
News CGI copyright © 1999-2015 James "furn" Furness &
All rights reserved.
Chatbear v1.4.0/blue++: Page generated 30 January 2015, 23:36.