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The Brad Wardell interview on PCWorld grabs a burger with the President and CEO of Stardock, discussing games and GameStop's recent acquisition of Impulse. He explains that while Impulse was very successful last year, nearly tripling its revenue and showing a gross profit margin between 20 and 30 percent, the service would require ever-more resources to keep up with the competition. He also implies that Impulse is superior to Steam technologically: "If Impulse isn't best of breed technology, then what is, Steam?" says Wardell. "Steam is the most popular, to be sure, but technologically? Let me put it this way. The technology difference between Impulse and Steam is such that any objective developer who looked at the two would overwhelmingly...let's just say the gulf is significant enough that it's not really a 'depends on your point of view' thing." He concludes his assessment of the situation with his subjective view that GameStop is the favorite to win its battle with Steam: "I don't want there to be only one," says Wardell. "But frankly I'd be surprised if Steam is still... I mean, you look at the technology Impulse adds and the resources GameStop has--well beyond Valve's--and it's really GameStop's fight to lose."
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