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PCGA on PC Gaming Growth

The PC Gaming Alliance announces the results of a study they commissioned to assess the state of PC gaming. The study attempts to encompass all data, including retail, digital distribution, and digital point cards, and their results show the PC gaming market growing, rather than shrinking as other studies have suggested. They say: "Among the key findings: the global PC games market continues to show surprisingly strong growth in 2010, reaching a record $16.2 billion. This represented overall growth of 20% over 2009. No geographical market segments tracked showed a decline in 2010 in overall PC game revenue." This evaluation also looks to the future, and they project growth through 2014:

“The spotlight has definitely shifted back to the PC game market. A few of the biggest factors fueling this movement are innovative business models making games more accessible with digital distribution, free to play, and online; along with game formats embracing the shifts occurring in the evolution of the PC ecosystem to remain more profitable,” said Matt Ployhar, PCGA president and Intel analyst. "Large game publishers are looking at digital revenue on the PC game platform as one of their key areas of growth and it is clear that the performance of the PC game market in 2010 is resulting in substantial investment money flowing into the PC game business."

The report concludes that the PC game business will continue to grow at a pace of 9% CAGR to $23 billion by 2014. Most of this growth will be driven by the increasing ease of digital distribution delivery solutions and payment methods. According to DFC analyst David Cole "right now, outside of direct publisher digital distribution, Valve's Steam service dominates delivery of large client size games. However, this is likely to change as other premium players enter the market for digital distribution.”

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15. Re: PCGA on PC Gaming Growth Mar 1, 2011, 11:39 Beamer
 
All of you skeptics need to remember what they're discussing:
A few of the biggest factors fueling this movement are innovative business models making games more accessible with digital distribution, free to play, and online; along with game formats embracing the shifts occurring in the evolution of the PC ecosystem to remain more profitable,”


I'll translate this for you guys:
"Zynga is making a ton of money right now and the major publishers are looking back at the PC and trying to figure out why Zynga is outpacing them. China also represents 20% of PC gaming sales, and they're almost exclusively casual games and absolutely awful MMORPGs. Casual games are now where money is earned, not deep, hardcore titles."


What they are not saying, though some people here seem to think it they are:
"Hardcore PC games are where it's at and what the focus is. Consoles are no longer the place for hardcore games. We're going to start making AAA FPS games, deep strategy games and flight sims that properly train you for your pilot's license again."


 
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