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Steam 2010 Revenue Nearly $1 Billion?

Valve's Steam service took in almost $1 billion USD, according to Forecasting and Analyzing Digital Entertainment, where they say: "Estimated revenues through the major digital PC retailer were estimated at $970 million USD in 2010, with December capping off the year with an estimated $213 million USD." They offer a list of the top titles on the service, which was dominated by shooters:

Top Selling Titles, by Estimated Gross Revenues in 2010

  • Call of Duty: Black Ops (Activision) - $98.2 Million USD
  • Call of Duty: Modern Warfare 2 (Activision) - $39.4 Million USD
  • Left 4 Dead 2 (Valve) - $36.0 Million USD
  • Battlefield: Bad Company 2 (Electronic Arts) - $25.4 Million USD
  • Sid Meier's Civilization V (2K Games) - $21.9 Million USD
  • Portal (Valve) - $20.0 Million USD
  • Fallout: New Vegas (Bethesda Softworks) - $17.0 Million USD
  • Metro 2033 (THQ) - $13.4 Million USD
  • Mafia II (2K Games) - $11.9 Million USD
  • Warhammer 40,000: Dawn of War II: Chaos Rising (THQ) - $10.8 Million USD

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24. Re: Steam 2010 Revenue Nearly $1 Billion Feb 3, 2011, 12:34 elefunk
 
Jerykk wrote on Feb 3, 2011, 12:23:
Those numbers are actually a bit disappointing. It means that Fallout: New Vegas probably didn't sell more than 500k units (and that's at $30 per unit).
1) That's solely on Steam, not retail

2) A game selling for $30 on Steam easily gets the developer/publisher more money than it selling for $50/60 through retail

http://www.mcvuk.com/features/808/OPINION-Retail-vs-Steam
So, letís say £10 per unit sale goes to the publisher, £3 to the developer/sub-licensor, and itís in your bank five months after the customer has paid out £30.

Compare that to the digital model. On a £29.99 sale, the digital partner will pay the publisher Ė or in many cases direct to the developer Ė between 60 and 70 per cent, by the end of the month following the sale.

Wow. To recap: on a sale over the counter today, we can have our £3 by the end of March, or on a digital sale, we can have £20 by Christmas.

Remind me why we should choose to go with retail and decline to let Steam sell the game?
 
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