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EA: A Decade of The Old Republic Won't Need Millions of Subs

MCV quotes Electronic Arts CFO Eric Brown at the UBS Annual Media and Communications Conference discussing what it will take for Star Wars: the Old Republic to be a success. Brown says BioWare's upcoming MMORPG will not require the kind of subscriber base of World of Warcraft to last a decade. "Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels," he told the assemblage. "The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a ten-year opportunity."

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41. Re: EA: A Decade of The Old Republic Won't Need Millions of Subs Dec 8, 2010, 17:56 JoeNapalm
Cutter wrote on Dec 8, 2010, 17:14:
The whole genre needs a reboot. It's gone way too far off track. It was us old school PnP/MUDders who created this damn genre so I know what I speak.

Except that it's come full circle, and now WoW is bleeding over into PnP (D&D 4e).

All of these publishers and devs have $$ in their eyes, still. As long as people are foolish enough to think that the fortunes WoW earns are still up for grabs, they'll keep adding to the bonepile.

How hard is it to understand that it's a finite market? Blizzard's the Alpha, and the rest of the pack are fighting over scraps.

Ifriti Sophist
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