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EA: A Decade of The Old Republic Won't Need Millions of Subs

MCV quotes Electronic Arts CFO Eric Brown at the UBS Annual Media and Communications Conference discussing what it will take for Star Wars: the Old Republic to be a success. Brown says BioWare's upcoming MMORPG will not require the kind of subscriber base of World of Warcraft to last a decade. "Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels," he told the assemblage. "The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a ten-year opportunity."

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32. Re: EA: A Decade of The Old Republic Won't Need Millions of Subs Dec 8, 2010, 16:25 Warskull
Jdrez wrote on Dec 8, 2010, 13:58:
MxxCon wrote on Dec 8, 2010, 13:44:
WoW got to 10million users not because of marketing but because of the quality of the product.

Hardly. WoW got big because it was accessible to non-gamers, was Mac/PC out of the box, would run on any hardware due to crap graphics, and became extremely trendy.

There's nothing special about WoW beyond it's adoption by the drooling masses who don't actually play games.

If you compare WoW's quality to other non-MMO games, yes it seems lacking. However, if you only compare it to MMOs you will realize before WoW every other MMO have extreme levels of grind and were very punishing. WoW focused on the reward schedule and a faster, but still addictive leveling system while leveraging their company name, which they built up over time. WoW cut a lot of bullshit out of MMOs (yes there still is a lot of bullshit.)

As a genre most MMOs tend to be very bad games. WoW, mediocre as it is, is still the best in its genre. There is a reason a vast majority of WoW players end up returning to WoW.
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