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On Being a Small PC Publisher

MCV quotes Cédric Lagarrigue on the topic of smaller publishers competing in today's marketplace, something he knows about, since he's the CEO of French publisher Focus Home Interactive. Focus has opted against boxed retail copies of Cities XL 2011 in the U.K., which Lagarrigue explains. "It was impossible for us to secure a strong place at retail because of difficulties with distributors and the extremely unfavourable conditions of the PC market," he says. "It has become very difficult to sell a good PC title there. If people can’t find a product they want in stores, they will buy online. It is the same in the US, where PC does not have the place at retail that it had before. It was no surprise when NPD announced in September digital sales had exceeded that of boxed product for the first time."

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15. Re: On Being a Small PC Publisher Nov 22, 2010, 19:41 Warskull
Are the people behind Cities XL 2011 really the best people to talk to regarding being a small publisher? They basically bought a crap game from a company that went out of business and re-released it for the price of a new game, will all the same problems as the previous version. All they did was take out the monthly fee gates for some of the content.

Why not ask someone who isn't trying to shill crap?
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