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AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.

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64. Re: AMD Dropping the ATI Brand Name Sep 6, 2010, 13:05 Verno
 
[VG]Reagle wrote on Sep 5, 2010, 11:08:
Verno you shouldn't even be allowed to own a computer. PC games still require a video card. There's more PC games being played then all of the console games put together x2. Take the controller out of your ass and stop being a pussy.

First off, you're an utter moron who can't read. Second, the point is that there are few games that push high end PC hardware anymore. The highend is incredibly niche and makes up a small percentage of the market at best, hence why lower and middle range video cards are so popular now. Games target console hardware for development so you don't need high end hardware anymore to enjoy the vast majority of games released. Consoles have almost always been a larger market than PCs by the way but that doesn't mean the PC can't be a lucrative market in its own right.

He probably plays Flash or very old games. [grin]

Pfft, I expected better from you of all people Ant, just sad.
 
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