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Op Ed

Eurogamer.net - Realtime Crisis.
In the longer term, however, I suspect that the impact of RTW's demise will be felt by the UK games business for many years to come. The company's failure is not entirely a shock - it launched an MMO-style game which was hugely expensive to develop, but which received poor reviews, a combination which would be a fatal blow to most game companies. The scale of the failure, and the context in which it has happened, however, will have a major impact on how the industry does business.

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6. Re: Op Ed Aug 22, 2010, 02:04 stingray
 
I read the whole article and I'm still trying to figure out what RTW did any different than all the other developers whose multimillion-dollar-products tanked when released to the public.

I think a good game starts off with a catchy name. Why did they call it All Points Bulletin? What's in a name you say? Everything, except the game needs to try hard to match the expectations. Is APB a name to give a game that cost 100 million dollars to develop?

Known and popular franchises have a hard time to make a decent return on investment so what are the odds for something as bland and uninspired as APB?
 
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