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70% of Activision Profits Non-Console

[Jun 23, 2010, 09:27 am ET] - Share - Viewing Comments

There's more from Activision Blizzard CEO Bobby Kotick in a semi-recent interview on WSJ.com (you can view the full article through Google Search) answering questions about the state of the game business. An interesting tidbit is where he explains their business has fewer fluctuations than in the past because of how much of their profits come from "non-console-based video games." Word is: "Today, probably 70% of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn't really get us too concerned." Gamasutra contacted Activision to clarify whether this 70% figure includes things like console DLC, and were told it does not, so that seems to represent PC and iPhone game sales, and more significantly, World of Warcraft subscriptions. Thanks joao via Computer and Video Games.

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15.

Re: 70% of Activision Profits Non-Console

Jun 23, 2010, 14:08

Jdrez

Kajetan wrote on Jun 23, 2010, 09:36: InBlack wrote on Jun 23, 2010, 09:34: WOW who would have thought? But, but, but ... isn't the PC dead as a gaming platform???? WoW isn't a game. It's a form of slavery.

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Comment [quote="Jdrez"Jun 23, 2010, 14:08][quote="Kajetan"Jun 23, 2010, 09:36][quote="InBlack"Jun 23, 2010, 09:34]WOW who would have thought? ;P [/quote] But, but, but ... isn't the PC dead as a gaming platform???? [/quote] WoW isn't a game. It's a form of slavery. [/quote]

;) :( :o %) :) :| ;P X| :D More

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