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Activision CEO Bobby Kotick answers "I would have Call of Duty be an online subscription service tomorrow," when asked by Wall Street Journal Online what he would do if he could instantly make one change in his company by snapping his fingers. He goes on to explain: "When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience." He answers "hopefully" to their follow-up question of whether this is coming, and goes on to explain that their customers have been "clamoring" for the opportunity to pay a monthly fee for multiplayer support, as demonstrated by how much they play for free: "I think our audiences are clamoring for it. If you look at what they're playing on Xbox Live today, we've had 1.7 billion hours of multiplayer play on Live. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet, so that would be my snap of the fingers." Thanks Joao via CVG via VG247 via NeoGAF.
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