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Ubisoft Considering EA-Style DLC Scheme

Reporting on Ubisoft's fiscal results conference call, Kotaku says the publisher is considering emulating EA's "project 10 dollar" DLC scheme in the future. EA's recently implemented plan involves free DLC in the game box that will have to be purchased separately by owners of used copies. "Most of the games we are releasing next year will have from the start downloadable content available, and we are looking very carefully at what is happening with EA regarding what we are calling the $10 solution, and will probably be following that line sometime in the future," said Ubisoft CFO Alain Martinez. "We have been using keys starting last year on our products. Those keys were allowing some customers to have content if they were buying the product in specific stores, so we have the system in place to actually generate more revenue on the second-hand market," adds CEO Yves Guillemot. "We are building the content to make sure it can be beneficial for both groups to actually pay enough on one side and on the other side when you don't buy the game as a full game that you're interested to buy the new offering and are interested to pay to get that."

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13. Re: Ubisoft Considering EA-Style DLC Scheme May 19, 2010, 11:42 RocketChef
 
First of all they should consider EA's DRM scheme more... I have no problem with a digitally bought game which activates itself once at install time (speaking of what BFBC2 did).  
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