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EA announces the formation of Team Need for Speed, which seems to be geared towards promoting their Need for Speed racing franchise, saying this is "an entertainment program that brings together the top street, drift, GT racing, time attack cars and drivers." The purpose of this is not entirely clear, in spite of the fact that it is explained: "Together, this collective of racing influencers will carry the Need for Speed brand into a variety of events, films, competitions and more." One thing that's clear is that this is a racing sponsorship, as word is:
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