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EA on "Pirates As A Marketplace"

"I Think Of Pirates As A Marketplace" is the grabber headline of an interview with John Riccitiello on Kotaku, where the EA CEO discusses the growing trend of using DLC as a fulcrum to prevent piracy and curtail used-game sales. He says "They can steal the disc, but they can't steal the DLC," though a later update acknowledges that piracy of DLC is not actually unheard of. "I don't think anybody should pirate anything," Riccitiello clarifies. "I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do."

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62. Re: EA on Dec 9, 2009, 10:10 DG
 
Millions\Billions a year is not enough for them
um, "Millions\Billions" doesn't mean anything without context. "Millions\Billions" made by one person is not the same as "Millions\Billions" divided amongst "Millions\Billions" of shareholders (most of which are institutional - your insurance and pension fund).

What is relevant is the earnings in relation to capital invested and risk. If you put $100 into government bonds and make $100 profit, and I get 100,000 people together and we put $10m on a horse and make $10k between us then you say I'm more greedy.

despite what some people may claim, have very little in the way fixed overhead costs
What? They have hardly any variable costs. Firstly they're all fixed in nature (or at least semifixed, like salaries) and secondly once a game ships they're sunk costs - no cost can be variable if it cannot be stopped due to already having been spent.

For what it's worth I'd agree that often corporations are "greedy" in the sense that they focus on short term profits at the expense of a stronger long term view (which tends to benefit both companies and customers, in the long term).

This comment was edited on Dec 9, 2009, 10:30.
 
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