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Borderlands Midnight Madness & Trailers

Gearbox announces 1300 GameStop locations will be open at midnight tonight/tomorrow to sell the console editions of Borderlands as soon as they go on sale. They've already announced locations in the Dallas/Fort Worth where Gearbox employees will be in attendance, and this forum post is where you can find other stores where they are burning some midnight oil to serve your immediate gratification needs. In other Borderlands news, Gametrailers now offers a bunch of new media from the role-playing shooter: The Opening Cinematic and some gameplay clips: Skagzilla, Co-Op Shootout, Headstone Mine, Lost Cave, and Windmill Camp.

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16. Re: Borderlands Midnight Madness & Trailers Oct 19, 2009, 22:54 Stormsinger
 
... gotta wait another 7 days for the PC version because the empty suits are afraid of the big bad pirates will take away sales of their precious console versions.

Hump's probably closer than most here. And yet, it's awfully hard to say they're wrong in this belief. When you see tens or hundreds of thousands of downloads, only a liar or a fool would claim that -none- of those represent lost sales.

The actual number of lost sales is, of course, up for debate. But delaying release for the most pirated version doesn't cost them much, if anything. If you -really- want to stop this practice, all you have to do is -not- buy the game in any version, and be sure to write the company and explain why. Then convince a few thousand friends to do the same. As soon as the delay appears to cost them more than it might earn, they'll stop doing it. Best of luck on that, btw.
 
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