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By the Numbers:
Battlefield Heroes offers insights into the subscription-free
microtransaction-driven model for
Battlefield
Heroes. The article goes into various statistics relating to play, such
as the over 40 million times the "play now" button has been pressed, breakdowns
of how often each class is played, faction loyalties, and more. As for the
microtransactions, according to EA, players who use the in-game store end up
spending about $20.00 each, but they are not revealing what percentage of
players actually use the store, so there's no way to get a handle on what to
infer from that.
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