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| [Jul 14, 2009, 09:38 am ET] - Share - Viewing Comments |
All Aspect
Warfare developer blog #14 - The DRM Minefield.
The key to DRM for developers/publishers is that the longer it takes for
hackers to break the game, the more chances you have of actually making some
additional money on the game. There is no such thing as a casual pirate
anymore. At least not since everyone discovered the Internet and Google. So
DRM implementation is not about preventing uncle Tom from making a copy of
your game for your cousin Harry. Tom doesn’t need to crack your game in
order to make that copy for Harry when he can just go online and get it from
someone who already has done the job for him. Heck, Harry can probably do it
all by himself. Casual piracy is no farther than a trip to a search engine.
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| 10. |
Re: Op Ed |
Jul 14, 2009, 14:13 |
Razor |
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@ Derek:
So I don't understand why gamers expect games sold online to be any cheaper than their retail counterparts.
I think you've proven time and time again that you don't understand gamers =P The logic is simple: gamers expect lower prices when the overhead related to a retail release is removed.
Packaging, shelf space, advertising space in the store, shipping, the discs themselves... everything related to physical media that ups the cost. Gamers expect a lower price when they don't pay for these things. You can't really blame them. I have a hard time believing the cost to be a mere $1.50.
Perception is often more important to people than reality. If a gamer feels like they are being ripped off, they are less likely to buy your product.
This comment was edited on Jul 14, 2009, 14:16. |
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