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Dante's Inferno Protest Faked

[Jun 05, 2009, 08:57 am ET] - Share - Viewing Comments

According to the Associated Press, the protest at E3 over the Dante's Inferno game was cooked up by a viral marketing agency working for Electronic Arts, who hired actors to play a religious group feigning outrage at the game's glorification of damnation.

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Re: Dante's Inferno Protest Faked

Jun 5, 2009, 11:01

Bill Borre

The first words to cross my mind when I read that article were 'marketing stunt'.

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