So much for piracy is a post to the Demigod Forums where Stardock's Brad "Frogboy" Wardell describes a commercially successful Demigod launch in spite of the game's early troubles and the rampant piracy of the DRM-free game. It turns out the action/strategy hybrid debuted at #3 on the retail PC sales charts, in spite of that covering only a partial week of sales, and not counting the considerable number of copies that were digitally distributed. Brad says, "The reality that most PC game publishers ignore is that there are people who buy games and people who donít buy games. The focus of a business is to increase its sales. My job, as CEO of Stardock, is not to fight worldwide piracy no matter how much it aggravates me personally. My job is to maximize the sales of my product and service and I do that by focusing on the people who pay my salary Ė our customers." He concludes saying simply: "When the focus of energy is put on customers rather than fighting pirates, you end up with more sales. It seems common sense to me but then again, Iím just an engineer. "
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