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EA Sports on PCs & Used Games

Edge Online quotes the quotable head of EA sports Peter Moore, who explains that the business model of shipping EA Sports games on physical discs for PCs "simply isnít working." Taken from a full interview with Moore, the excerpt has indications that he thinks the future of EA sports games on PCs will rely on digital distribution: "And along the context of making the right choices with our resources and making sure that weíre delivering a return on investment for valuable employee time, Iíve got to find innovative ways to bring our content to life on the PC and online is the way that thatís going to happen." Chatty Mr. Moore is also quoted on saying that online is also key to his feeling that publishers have to find a way of taking advantage of used game sales and scads of money they generate.

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27. Re: EA Sports on PCs & Used Games Apr 30, 2009, 19:45 Kxmode
[With the PC platform] weíve got to find the right business model for us going forward. We really want to keep sports an important part of the portfolio thatís available to PC gamers, but the business model right now, shipping a physical disc for the PC, simply isnít working for us,Ē he said.

PC games are placed in the far back next to such items like potted plants and orange juice. Meanwhile console games are front and center the moment you walk in the door.
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