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Activision & "Bullshots"?

IGN has an interesting tidbit from an Activision job listing on Gamasutra for an Art Services Screenshot Associate, "to produce high-quality screenshots, model renders and other art assets…for editorial, packaging, advertising, manuals and more, as needed." One of the skills the job listing calls for is: "Perform advanced retouching of screenshots and teach skills to others as needed," suggesting that one of the roles of such a position is to create doctored screenshots of upcoming games, the type of deceptive images cynical gamers have dubbed "bullshots." Thanks Ant.

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5. Re: Activision & Jan 29, 2009, 10:59 ViRGE
Folk are funny. Please go identify the products on the market for which advertising images are not 'enhanced'. Good luck. I won't be waiting around - I don't have an eternity.
Food is an absolutely terrible analogy. The visual aspects of food have little to do with its function (nutrition) and while we use visual cues to analyze the contents of food, it's not the end all of the process. Hell, it's not even art.

A better (although not necessarily great) analogy would be ads for HDTVs, or maybe pieces of framed artwork; things where you are buying a product for a certain visual experience that may not be delivered.
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