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Ubisoft on Review Scores and Acquisition Plans

Gamasutra interviews Ubisoft CFO Alain Martinez, who provides insight into Ubisoft's evolving view of the influence of review scores on game sales. Though he confirms their commitment to quality, he also says they've come to the realization that review scores may be an overrated component of a game's reception. Specific examples are given as Assassin's Creed, which went on to be a hit in spite of an average Metacritic score of 80, compared with Metacritic scores in the 90s for Prince of Persia: The Sands of Time, which went on to be a retail disappointment. This leads Martinez to comment: "It's not ratings that mean everything, but we think quality and innovation are the key." He also expresses disappointment at Atari's acquisition of Cryptic, saying Ubisoft had also bid on the MMO developer, but that they still have other acquisition deals in the works, and he expects one or two of them will be closed in the next three or four months. In other Ubisoft news, the collapse of Woolworth's and its distribution business EUK will cost several game companies some cash, though arguments over how much are underway and EUK says they are still looking for a buyer, and GamesIndustry.biz quotes Alain Martinez on Ubisoft's potential losses, saying "Woolworths is going to be bigger, probably it's going to be between EUR 1.2 and 1.5 million."

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5. Re: Ubisoft on Review Scores and Acquisition Plans Dec 11, 2008, 14:02 4D-Boxing
 
Specific examples are given as Assassin's Creed, which went on to be a hit in spite of an average Metacritic score of 80, compared with Metacritic scores in the 90s for Prince of Persia: The Sands of Time, which went on to be a retail disappointment. This leads Martinez to comment: "It's not ratings that mean everything, but we think quality and innovation are the key."

Quality & Innovation really!!! No more blamming pirates etc...where is CliffyB??

BTW. Advertising is also very very important...I've said it before, devs should get together to to finance the advertising...especially on the PC side. Why wait to have the Windows logo added to a Console version adds?!
 
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