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Cooking Up A Blockbuster Game on Forbes.com reports some data from
Electronic Entertainment Design and Research (EEDAR), who do market research on games for
clients like Electronic Arts and Activision. They offer a shocking tidbit,
saying only 4% of released games are profitable: "Only 4% of games that make it
to market actually make a profit, he says. About 60% of a game's budget is spent
reworking or redesigning a game. Armed with all this data, companies can make
those tough calls early in the development process." Thanks
GameDaily.
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