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In-Game Ad Survey

[Jun 17, 2008, 09:29 am ET] - Share - Viewing Comments

IGA Worldwide announces the results of a survey conducted by Nielson that they claim indicates consumers like in-game advertising, a surprising conclusion that's the latest example of why folks distrust statistics:

One of the most important factors confirmed by the Study is that most consumers reacted positively to in-game ads: 82 percent felt games were just as enjoyable with ads as without. In addition, there was an average 61 percent increase in consumers’ favorable opinions of products advertised in-game post-play.

“The growth of in-game advertising, both current and projected, makes it an attractive medium for brands looking to reach hard-to-reach consumers,” said Elizabeth Harz, EA’s Senior Vice President of Global Media Sales. “This study solidifies what many in the industry have known for a long time: in-game ads are effective and well-received by the gaming community.”

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41.

Re: No subject

Jun 18, 2008, 04:49

sponge

With Swat 4 the game used "Massive" before Micro$oft bought them out. Luckily you could block them if you put the server names in your Hosts file. I am sure that is no longer possible with newer games. This is still possible with Massive-based games. ET:QW uses Massive, with no ports on the Linux version since Massive is a Windows-only library.

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