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Infogrames to Adopt Atari Name?

Gardner to consider ditching Infogrames name quotes David Gardner of Infogrames as saying the company may adopt the Atari name as its moniker. Here is the logic that says that the devalued Atari brand may still be preferable over the lesser-known Infogrames, which he refers to as "a start-up with 25 years of history":

We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.

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3. Re: They Already Are Atari Apr 14, 2008, 20:35 Satertek
 
OK, so GT Interactive became Infogrames Inc. after being bought by Infogrames Entertainment. Infogrames Inc. became Atari Inc. after Infogrames Entertainment bought Hasbro.

Infogrames Entertainment, which owns the current Atari Inc., is the "Infogrames" referenced here. They also want to change their name to Atari now.

So right now, Infogrames Entertainment owns Atari Inc....after the name change...Atari (or Atari Entertainment) will own Atari Inc.

(Had to look it up on wikipedia, gets a bit confusing, heh)
This comment was edited on Apr 14, 20:42.
 
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