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Epicís Cliffy B Talks About The Proper Time To Announce A Big Game on MTV Multiplayer is a Q&A with the Epic designer about game promotion (thanks BeyondUnreal), and the best way to unveil a blockbuster project: "The thing is, if youíre a developer and youíre making a new video game ó whatever that game is, Iím not talking about any sequels or anything right now ó you want to control the timing of when the official word goes out. Because itís a carefully orchestrated hype plan building towards a momentous release, which is an event now. If youíre not making your video game release an event, then you might as well give up on the whole thing."
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