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Kane & Lynch Review Spin

Here's a little more controversy about Kane & Lynch reviews, already the subject of a firestorm over the GameSpot situation that surfaced last week (story). GameBump points out the Flash introduction on the Kane & Lynch: Dead Men features some finessed review quotes and scores that do not reflect the actual reception for IO Interactive's new action game. The intro lists the following blurbs, each preceded by five prominent stars: "'…it's the best emulation of being in the midst of a Michael Mann movie we've ever seen.' GameSpy," and 'A mercenary, a psychopath & a bundle of cash… what could go wrong? Game Informer'." The trouble is GameSpy gave the game three stars and Game Informer scored the game seven out of ten, and neither related quote is from the reviews, the GameSpy quote is from a E3 preview of the game, and it's not clear where the GameInformer quote/marketing blurb is from (presumably the print magazine). Finally, there's an article format Q&A with Jeff "Gertsmann" Gerstmann on Joystiq (thanks FiringSquad) where the ex-GameSpot editor cannot go into the reasons behind his parting with the website, but does defend his Kane & Lynch review, and says this recent experience does not leave him sharing the concern that "game writing is ethically bankrupt."

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47. Re: what is the big deal? Dec 3, 2007, 18:55 ledhead1969
Do you comprehend what recruiting (marketing) actually means? You place your ad where you have the best chance of it being acted upon. That's why you don't see ads for tampons on Blues. Get it, dumbfuck? Your moral reservations mean nothing to me other than an opportunity to push your stupid agenda.

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