Eidos announces plans to bring more in-game advertising:
Interactive, one of the world’s leading publishers and developers of
entertainment software, has signed a three-year deal with Double Fusion, the
in-game advertising specialists.
The deal covers 10 key Eidos titles, all currently in various stages of
development. Advertising will be displayed in several formats, ranging from
dynamically-served advertisements, which can be rotated or changed after the
games’ release, to deep integrations and product placements.
“This is an exciting and innovative opportunity for Eidos, we’re delighted to be
working with Double Fusion and we fully believe that our titles will offer the
perfect platform for the right media partners,” commented Jane Cavanagh, chief
executive, Eidos Interactive.
Frank Sagnier, Double Fusion’s European managing director said: “We are truly
excited about this partnership with Eidos. The quality and breadth of Eidos’
portfolio of games represents an ideal opportunity for advertisers to reach many
millions of consumers in an uncluttered and engaging environment. It further
strengthens videogames as a primary medium of choice to reach the elusive 18-34
year old audience.”