A Word About
In-Game Ads on the Enemy Territory: QUAKE Wars Official Community Site
reveals plans to include in-game advertising in Enemy Territory: QUAKE Wars,
saying this will fund post-release support for the upcoming multiplayer
Hi, I'm Neil Postlethwaite, Splash Damage's Managing Director and
one of the Producers on Enemy Territory: QUAKE Wars. I'd like to talk to you
today about the in-game advertising we have in ETQW.
For the last four years, we've put all of our effort into making Enemy
Territory: QUAKE Wars. So, we're not planning to ship this game and walk away.
We want to keep supporting ETQW in as many ways as possible. We'll be
maintaining the persistent stats servers and the community site, and continuing
to support ETQW with updates and improvements.
To help cover this level of on-going support without passing the costs on to the
gamer, ETQW will feature appropriate advertisements in select locations of our
levels. The ads aren't intrusive and you won't have to interact with them;
they'll just be part of the normal environment. In fact, there are some places
it's quite odd not to have an advertisement - the sides of container trucks, for
example. Great care is being taken to ensure that all our ads are appropriate
for the game world and we have absolute approval rights in this area. If it's
not appropriate or it's distracting, it won't go in.
The company providing the ad system does not and will not store any personal
information or data that otherwise can be used to identify you. All they track
is if and how long you look at the advertisements.
For those of you participating in the upcoming beta, you will get a chance to
see them for yourself very soon. And of course we will be releasing a demo prior
to the retail launch of the game so everyone can check them out first.
Choosing to place ads in Enemy Territory was not a decision we made lightly.
However, in doing so we hope to be able to provide a higher level of on-going
support to the Enemy Territory: QUAKE Wars community than would have been