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Evening Consolidation

[Nov 21, 2006, 11:03 pm ET] - Share - Viewing Comments

Thanks Mike Martinez.

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Re: Attach rate

Nov 22, 2006, 09:18

Loose Cannon

Really? I think this argument is completely bogus. I understand the math behind it. If your attach rate goes from 4.6 to 5.2 it can mean two things: number of consoles sold per month is dropping and game buying remains level; or console buying remains level and game buying is increasing. So, it's fairly easy to see if sales figures are dropping for the 360 (http://forum.pcvsconsole.com/viewthread.php?tid=11067), but they aren't. So, while console buying remains fairly level, it must mean that console owners have increased their game purchases. This is great news for Microsoft. Side note: My "attach rate" for the 360 is currently at 17 (although some are used).

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