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More In-Game Ads

[Aug 31, 2006, 10:20 am ET] - Share - Viewing Comments

EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC and EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles describes more plans to insert advertisements into video games, as EA has signed deals with IGA and Massive for in-game ads. Interestingly, one of the titles to get this treatment will be Battlefield 2142, which is not only set on the battlefield but well over 100 years in the future, bringing into question how these ads will live up to the "realistic" part of this description:

The initial EA title to incorporate dynamic in-game advertising via IGA is Battlefield 2142(TM), developed by DICE in Stockholm, Sweden. Fans of the franchise will see new, realistic brand presence integrated into contextually relevant game environments across the platforms and across the geographies where they play. At least two additional EA titles will offer dynamic ad serving capabilities through the course of the agreement with IGA.

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11. Re: Anything for a buck Aug 31, 2006, 11:29 indiv
 
No, they'll be contexually relevant because in the future the only fast food chain that survived will be Taco Bell. And since it's dynamic, they can change this every week!


  
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