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Ubisoft's Newfound DRM Insight

Recent comments from Ubisoft VP of digital publishing Chris Early indicate Ubisoft has a newfound outlook on the impact of DRM on game sales, saying they understand that this can lead to punishing paying customers while failing to deter piracy as intended (thanks The Escapist). This is in stark contrast to their historical outlook, which led to the implementation of an onerous online DRM scheme several years ago that required a constant Internet connection before this was relaxed. Chris explains their changed outlook on this to GameSpot:

What becomes key for us is making sure we're delivering an experience to paying players that is quality. I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?

I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early said. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience.

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86. Re: Ubisoft's Newfound DRM Insight Jun 22, 2014, 13:16 Dev
BIGtrouble77 wrote on Jun 21, 2014, 12:30:
I just bought FarCry3 on the steam sale yesterday and already have buyers remorse... had I known I'd need to sign up for uPlay I would have never bought it.
It does mention that at the bottom of the steam page in the additional requirements. Not very noticeable I admit.

However, I much prefer enhanced steam plugin for chrome, and buying games from a web browser. That plugin adds a BIG RED BANNER at the top for any 3rd party DRM. In this case on that page it says "Warning: This title uses 3rd party DRM (Ubisoft Uplay)"
As in nearly all options on this wondrous plugin, it's configurable

I love features like showing what DLC I've purchased. Prior to this I had to add all DLC to cart in steam (which for BL2 is quite a lot), see if steam said I didn't own all of them, try to purchase the last 2 that the cart said I didn't own, then get to the final payment page and find out I really did own one more of them steam just couldn't figure it out. Also on the ones I didn't own I had to remove one at a time from the cart. This plugin shows exactly which ones I own and don't own.

It also shades items I've wishlisted, which I've own, which other's have wishlisted (again everyone of this is optional and configurable). Makes it SO MUCH EASIER TO BUY.

OMG valve, please hire a dedicated GUI guy.
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