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Ubisoft's Newfound DRM Insight

Recent comments from Ubisoft VP of digital publishing Chris Early indicate Ubisoft has a newfound outlook on the impact of DRM on game sales, saying they understand that this can lead to punishing paying customers while failing to deter piracy as intended (thanks The Escapist). This is in stark contrast to their historical outlook, which led to the implementation of an onerous online DRM scheme several years ago that required a constant Internet connection before this was relaxed. Chris explains their changed outlook on this to GameSpot:

What becomes key for us is making sure we're delivering an experience to paying players that is quality. I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?

I think it's much more important for us to focus on making a great game and delivering good services. The reality is, the more service there is in a game, pirates don't get that," Early said. "So when it's a good game and there's good services around it, you're incentivized to not pirate the game to get the full experience.

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84. Re: Ubisoft's Newfound DRM Insight Jun 22, 2014, 11:49 Quboid
Blue wrote on Jun 22, 2014, 09:49:
Redmask wrote on Jun 22, 2014, 08:51:
Iurand wrote on Jun 22, 2014, 04:43:
Kitkoan wrote on Jun 21, 2014, 17:31:
Purposefully cripple product = unequal treatment. Or, as their own developers put it "is PC only, who cares."

Was that confirmed?

Yes it was commented in the games source files, you can see it yourself as just as easily.

AAA publishers view the PC as an unimportant platform outside of DLC and microtransactional revenue. That's why all of the innovation on PC is happening outside of that space.

That comment is for PC graphics code amid a bunch of console code. Doesn't that seem more like a comment meant to denote what platforms the code was for rather than a buried public statement of platform prejudice? That DsoG link even says the same thing.

The way the #ifdef statements are structured suggests that upperColor isn't relevant when READ_3D_TEXTURES isn't active, so it's just filling in a value so later code can safely assume that upperColor has a legitimate value set. "This is PC only, who cares" could mean that READ_3D_TEXTURES only applies to consoles. This is just going by the code snippet, I'd need more source code (and motivation) to know one way or the other.
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- Quboid
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