Ubisoft follows up on news that Watch Dogs has established a one-day company sales record with news that the open-world hacking game has sold-through more than four million copies in its first week. They say this is not only a Ubisoft record, but it also makes Watch Dogs the bestselling new IP in history based on NPD and GFK data and internal estimates as of June 3, 2014. "With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment," said Tony Key, senior vice president of sales and marketing, Ubisoft. "We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future."
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