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19. Re: Sunday Consolidation Oct 6, 2013, 20:53 Beamer
 
Fifth wrote on Oct 6, 2013, 19:58:
Beamer wrote on Oct 6, 2013, 17:36:
It's the same reason the current Kinect isn't used for advertising - no one wants to bother. Microsoft approached many companies, asking them to pay a few million to create a Kinect advertisement, or an entire Kinect-based Xbox Live grid. No one took them up on it.
I have articles from Eurogamer and CVG that disagree with you.
I know many here disagree, but no one has thrown out a valid use for all this biometric data. Do you guys really think SC Johnson has a team of mixed physicians and data analysts that can read this? Do you guys really think your pulse even rises that much during a 30 second ad? Or, if you think content creators want this, do you honestly think Paramount has any strong data analysts on staff with the kind of phd needed to go through this? Do you think they actually care? Is this kind of data actually useful when creating a movie, or is it infinitely easier and cheaper to monitor and more useful to just pay attention to where Netflix users rewind and rewatch?

I'll just leave this article about Target analyzing shopping habits. To think biometric data could be useful for advertisers sounds plausible enough for me. There's probably firms out there willing to analyze the data for you if you don't have anything in-house.

None of that relates back, unless you are saying that they want to monitor biometrics not in reaction but just in general, and if you think they want to tie it back.

The Target article is pretty famous, and still doesn't tie to what people think will happen here, and it isn't relevant because it's Target using the buying habits they actually have coming in, not monitoring if someone's pulse changes when they put a Christmas ad on.

 
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