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Developer: Demos Kill Sales

PCGamesN links to a D.I.C.E. SUMMIT 2013 Keynote Speech by Puzzle Clubhouse creator Jesse Schell where the CEO of Schell Games makes the interesting, if counter-intuitive case that releasing a demo for a game hurts sales, and that the key to successfully marketing a game is to make players want to try it without giving them a chance to. He offers a chart of the "Hype Curve" of marketing a game, which contains data points with disturbing labels such as "Peak of Inflated Expectations" and "Trough of Disillusionment," and offers the following personal perspective on how this works, at least in the case of his game: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half?," he asks himself, before answering: "Yes, thatís exactly what happened to you." Thanks Joao.

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22. Re: Developer: Demos Kill Sales Feb 12, 2013, 14:22 jdreyer
 
SpectralMeat wrote on Feb 12, 2013, 09:46:
InBlack wrote on Feb 12, 2013, 09:42:
SpectralMeat wrote on Feb 12, 2013, 09:37:
Developer: Demos Shitty games Kill Sales
Looks much better.
Speaking of no demos better sales, let's see how well the new Aliens game does in sales. It had no demo so it should do exceptionally well in sales right?
If it won't, well then lets blame piracy on that one.

I wish that were true, it aint though. Im guessing that the game probably sold a shitload through preorders alone. It will probably break even since Randy and Co. outsourced its production to China or god knows where for peanuts...
We'll see. I doubt other then the preorders they will sell a ton of copies. Ones people see the reviews and the word of mouth on forums and other media forms like twitter etc. I doubt their sales will be anywhere near expected, but I might be wrong.
However based on my experience with games, shitty games will not sell regardless of demos, good one will look at Skyrim.

Skyrim was based on existing IP by the same company and had a long and excellent track record. Arena and Daggerfall both had demos, IIRC.
 
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