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| [Feb 11, 2013, 9:30 pm ET] - Share - Viewing Comments |
Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…
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| 19. |
Re: Op Ed |
Feb 12, 2013, 07:01 |
InBlack |
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TF2 is another great example, although I did get TF2 in the Orange Pack and back then it wasnt F2P.
Sure some games can turn into a huge moneysink, I spend a shitload of money on World of Tanks for the better part of a year that I played it actively. That game was nightmare grind and you were basically forced to buy premium time if you wanted to advance past a certain level. I did enjoy it during that time though, more so than any traditional MMO I tried before.
There is a huge prejudice against F2P games with 'hardcore' gamers though and I find that its largely unwarranted. Every once in a while a great game turns up with that moniker, and a lot of people pass it bye to play something a lot more mediocre because its not a 'proper' game. Well, your loss I guess.... |
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