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| [Feb 11, 2013, 9:30 pm ET] - Share - Viewing Comments |
Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…
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Re: Op Ed |
Feb 11, 2013, 22:18 |
jdreyer |
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| I think it's obvious he's talking hypothetically and in simile based on a book about psychology, not actually calling people fools. He obsesses over and struggles to understand free to play, because he's never pushed that model before, yet must compete with it. Personally, I think it's fascinating what he's pointing out based on that study, and it shows why a free to play game can extract much much more from some people than a they would pay for a game than if they bought it off the shelf. And, yes I realize those people are a slim minority of players. |
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| Man is equally incapable of seeing the nothingness from which he emerges and the infinity in which he is engulfed. |
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