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Op Ed

Cliffski's Blog - The psychological value of ownership, and how free to play games use it.
Free to play works because it doesn’t ask you to value the game until you already feel you own it. How much would you pay for farmville to buy it outright? maybe $5? But play the game for free for a month, build up your farm, invest it, and then hit a plateau in the game where you really need to buy coins to continue…. and suddenly YOUR game is worth a lot more than $5. You value the game you already own very highly, and so buying add-ons for it is just common sense. I suspect this is why DLC works so well, and sells so well. You have already made a commitment to valuing the game, by investing your time. Only a fool could try to rationalize NOT spending money on it now…

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4. Re: Op Ed Feb 11, 2013, 22:18 Flatline
 
Optional Nickname! wrote on Feb 11, 2013, 21:45:
"Only a fool could try to rationalize NOT spending money on it [a game you paid nothing for] now…"

Very well Cliffski, now please make all of your Gratutious game titles a real gratuity and offer them for free.

Only a fool wouldn't give away his games for free, according to your 'logic'.


You're assuming Cliffski's games are actually fun investments of time. In my personal experience... they aren't.

Yeah, Cliffski is kind of a blowhard and is demonstrating a complete lack of understanding of the Farmville F2P game model.

In reality, most players either peter out before that plateau, plunk down a buck or two and quickly hit the next plateau then get frustrated and quit playing, or play sporadically, and due to the lengthy wait induced by the plateau, and forget about the game and stop playing.

It was something like the .01% of users that are referred to as "whales", that will spend tens of thousands of dollars on your game that the game actually markets to. They spend so much that it makes the game overall lucrative.

And that is, exactly, the math and the rationale behind F2P.

The problem with Cliffski's approach here is that you're basically strong-arming gamers. "hey... that's a nice little game you've got there. Lots of fun right? Be a real shame if all that fun and investment suddenly went kaput right? 99 cents ought to clear that right up though for a day or two however..."

I can't remember the last post he's made where I haven't thought "f*cking asshat..."
 
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