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EA Financials - Medal of Honor Getting a "Rest"

Electronic Arts Reports Q3 FY13 Financial Results has the latest preliminary earnings figures for the gaming giant. The losses they report are less than the same period last year, and things are going well according to top brass: "Despite a challenging quarter, we were able to deliver non-GAAP EPS at the high end of our guidance range," said Chief Executive Officer John Riccitiello. "We are investing for the future wave of growth that we foresee in digital and console." VG247 has details from the post earnings conference call, where some of the blame was for the quarter's losses was heaped upon Medal of Honor: Warfighter, which performed "well below expectations" and "didnít deliver," with COO Peter Moore saying the game also deserved better reviews than it received. Word is the military shooter franchise is being "taken out of rotation," and will return after an unspecified "rest."

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21. Re: EA Financials - Medal of Honor Getting a Jan 31, 2013, 09:07 Verno
 
Kajetan wrote on Jan 31, 2013, 08:22:
Dev wrote on Jan 30, 2013, 21:26:
Poooooor EA. I feel so bad for them.
Read more on Gamasutra:
http://www.gamasutra.com
EA had heavy financial troubles. They had to fire people and had to freeze the marketing budget for a while, because of the very low sales of Warfighter (Bruhaha).


Incompetence begins at the top. People warned them about Medal of Honor but they went ahead for a second dip in the pool. You have to create value to make people want a franchise, MOH had no value. It was just another me-too FPS game with little reason to choose it over any other so unsurprisingly, people didn't. Why they wasted resources and marketing on a second one with all the same mistakes as the first is just baffling.
 
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